Blockchain software acquired by TECH100s — ARK7 — yielding an additional 40,000 active users
Lead Designer
Robinland
2021
6 minute read
I was brought on to create a clean, sleek Web3 website for Robinland, starting with Figma and developing it in Webflow. My goal was to ensure Robinland's brand stood out from the crowded Web3 space, highlighting its unique approach to tokenizing commercial real estate.
Define
What is Robinland?
Robinland (acquired by Ark7) tokenizes commercial real estate (CRE) debt, opening new investment opportunities. They allow investors to access CRE debt, which offers fixed passive income and risk hedging. Developers benefit from faster, more affordable financing for sustainable projects.
Process
How I will create a B2B/B2C solution that instils confidence
Step 1
Design System
Step 2
Webflow
Research
Step 3
Acquisition
Step 1
Robinland's guide to success
Creating a design system from scratch was a challenging task, but I was excited to dive in because there were no constraints or limits on what I could develop for Robinland.
Step 2
Webflow
After finalizing the Figma designs, I learned that Robinland also wanted me to bring the site to life. I quickly dove into learning Webflow, which was the leading website hosting platform in 2022.
Research
Why Webflow?
73%
of Webflow users are freelancers and small agencies
90%
faster changes compared to traditional expensive programmers
Step 3
The big day
After developing the design system and completing preliminary designs in Figma, the website was published live in Webflow, featuring sleek animations, 3D Blender renderings for selections, and optimized SEO..
Takeaways
Advocate for your users
Designing a website for a startup with limited resources from scratch in Figma is a challenging endeavor. There are many aspects I would approach differently if I were to tackle a similar project again. However, I take great satisfaction in the affirmation from CEOs, partners, and stakeholders that my approach and designs were exactly what they needed to reinforce Robinland's value, ultimately leading to its acquisition by ARK7.
My Impact
What Jon did
$20
minimum investment per share after acquisition
40,000
additional users after the acquisition of Robinland
70,000
active users as of 2024